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Sugiyama (Ikki Sawamura) used to be the most popular copywriter at the largest advertising agency. He quit his job there to open up his own advertising agency, but his company doesn't do very well. He decides to move his company to a dead shopping district of a port town in decline. Even though the port town is lifeless and in serious decline, people go to see Sugiyama with small requests. Sugiyama begins his struggle as a small advertising agency.