to place on (something) ; to give (someone) a ride; to give a lift; to pick up; to help on board ; to load (luggage); to carry; to take on board ; to send out (on the airwaves, etc.) ; to deceive; to take for a ride ; to (sing) along with (musical accompaniment) ; to let (someone) take part ; to excite (someone) ; to publish (an article); to run (an ad)